Elmer's glue, the most popular school supply has been around for decades. Logo might have changed a little over the years but the bull always remains. The colors have been very well selected. The primary blue and intermediate orange create a high contrast allowing to catch people's attention. Using the same colors for the font is very good as well because repetition creates unity. The simpler the design the better and that's what they have achieved here. The only suggestion would be to increase the font size a little bit, seems a little too small and for people with bad vision it's very difficult to read. The bottle shape is convenient but the thing that would be good to change would by the brush it has inside. It's too stiff, difficult to glide one the paper, and always leaves the paper clumpy. Tell be best to change the brush to something smotther so that the texture on the pase isuch softer. Other than that everything else is good.
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