Cherry Blossom

Bath & Body Works is one of the most popular skin care products there are in the U.S. From its floral scents to citric aromas, Bath & Body Works has it all. Best suggestion to improve their products would be by changing the form of the bottle. Its shape is very nice but it would be better to give it a few more curves, mostly around the sides. By curving the sides it would not only look leaner, but it would also allow the consumer to have a better grip in their hand. Another would be to change the surface of the sticker or change the location of the sticker so the bottle can have a better frictioned surface. That way when grabbing the bottle it doesnt slip out your hand when wet. Same thing applies to the lotion, changing the location of the sticker will allow one to come in better contact with the bottle and not lose the grip. Maybe placing the sticker inside the bottle would be better, this will not only allow a better grip but it also economizes the stickers as well. Meaning that instead of using two, one for the front and back, they would only apply one that would serve for both. Laslty would be the text, the boldness on the word "blossom" is very nice and due to that boldness its very hard to acknoledge the silver lettering of the name of the company. Silver color is very pretty but its not good for people with poor vision. Changing the colorof the font would be much better and would actually create this sense of wholeness that would complete the entire design. It would emphasize the name of the company and allow people to see it more clearly. Beside that, everything else is fine.