Tom's of main is a very good product. Like said in the title, it's an enviromental goodness. They don't test on animals neither use animal ingredients. They have no artificial colors, fragrances nor perservatives. It's an all natural deordorant whose package is made from recycled materials. Like shown in the image above, its packaging is white, with blue font, and shapes. For an enviromental product, staying simple is ideal because the whole point is to show that the product is completely natural.
Production wise it's very good, the soft rounded edges promote this notion of naturality. Unlike if it were sharp and squared, it would completely give off another feeling. A better way to imporve the packaging would be by changing the white surrounding to a soft beige. This would appear more ecological and have a greater link to their use of natural products. Another improvement would be changing the blue to a green. The color green will enfisize their important information and attract the viewers attention to the most important areas. Green allows things to appear more natural and pleasant so by using green instead of blue, they not only advertise that their product is completly natural but they also give the understanding that their main goal is to be enviromental friendly. When it comes the text, the best way to reinforce it would be by inlargling the word "natural." If they want people to know that the product is natural, its best if they made it a bit larger for the viewers to see. Lastly, it's best if they kept an aligned sequence when it comes to their words. For example, if they moved the word "24 hr ordor protection" slightly to the left as well as the word "wild lavender" they would create an aligned unity with the bottom text that says "net wt 64g..." This will create an aligned layout and it will appear much more organized.
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