Caramel Topping

Carmel Topping, one of Baskin Robbins' favorite topping, aside from hot fudge, is always the most requested. The design of the machine is good, it's electrical, easy to pump out, and it warms up the Carmel very fast. A couple of suggestions would be to change the temperature wheel and the pump valve. The temperature wheel is fine but after a couple uses the wheel starts loosen up and it is difficult to set it at a permanent temperature. Like shown in the picture the only way to keep it from moving is by placing a piece of tape. Now the pump valve should be considered changing as well. After one has pumped out what's needed it begins to leak leaving a mess on the table. Maybe changing it to a bigger valve where one doesn't have to pump a big pump would solve the problem. Other than that the machines heats up well, it would just need those to arrangements to be better. 

America's Finest

Sold in every 99 cent store, this is truly America's Finest. It removes everything and anything one may think of. The product is great but the label may have a few flaws. The font size it very good, it's legible, solid, and it goes with what they are trying to sell, a strong stain remover. A suggestion would be to remove the 'Caution' statement to the back, it's understandable that they are trying to warn people that this product may be a bit irritating on some areas but these types of warnings are usually seen in the back of the bottle. Aside from that, moving the warning statement for to the back would not only make more sense but it would also allow the rest of the text to have more space because the way it's placed now makes it seem too crowded and it's a bit overwhelming. Removing the heart from the letter 'V' would be good too. It just doesn't fit appropriately, maybe placing it somewhere else would be better or better yet, removing it completely. The colors used for the text are good, but for the red text it'll be better to remove the white outline, a single solid color would work just fine. Lastly, changing the color of the label itself would be ideal, perhaps a white background. This will allow the text to stand out more and catch people's attention. The more attention brought upon, the more purchases. 

Rubber Cement

Elmer's glue, the most popular school supply has been around for decades. Logo might have changed a little over the years but the bull always remains. The colors have been very well selected. The primary blue and intermediate orange create a high contrast allowing to catch people's attention. Using the same colors for the font is very good as well because repetition creates unity. The simpler the design the better and that's what they have achieved here. The only suggestion would be to increase the font size a little bit, seems a little too small and for people with bad vision it's very difficult to read. The bottle shape is convenient but the thing that would be good to change would by the brush it has inside. It's too stiff, difficult to glide one the paper, and always leaves the paper clumpy. Tell be best to change the brush to something smotther so that the texture on the pase isuch softer. Other than that everything else is good. 

Vicks Vaporub

Vicks is a very highly known product and for most it's even categorized as  multipurpose. The label is nice and the colors are very functional but the only thing that would need changing would be the font size, especially for the one in the red box. Its understandable that the lablel is very small but it's too difficult to read. Maybe expanding the box a little will allow the text to be a bit bigger or even bolding it would help the purchaser see it better. Placing the logo Vicks at the bottom would help as well, it'll allow the text to have more space and it won't look as crowded as it looks now. Lastly would be to remove the gradient because at the bottom of the label where the darkest shade, it bleeds to with the bottle and t begins to blend in; it'll look better just as a solid color like the others. 

Citibank

Citibank, one of the most famous banks in the U.S. has more than 160 retail banking throughout the States. Besides its prominent fame, Citibank has also been known for its iconic logo. Created in June 1998, its designer Paula Scher, designed it for the first time on a napkin. It’s astonishing how creativity comes in the most unexpected ways, like this logo, it started off as a sketch on a napkin and turned out to be a widely well recognized logo in the banking industry. At the time it was created, Citibank, also known as Citigroup in that time, had recently shortened its name to ‘Citi’ and had just made a $140 billion merging companies with Travelers Group. As a new corporation, like any other, they needed a new corporate identity and that’s where Paula Scher stepped in. What they were looking for was a way to demonstrate the combination of these two groups and how now they were a whole. Travelers Group was identifiable due to its red umbrella in its logo and Citibank was just a very simple text with a blue background.

What they wanted was a shortened yet easy brand mark that would fit well with the new concept. The end result was the four letter word Citi with a red arc centered right above the‘t’. From the original design, they practically kept the blue and the red, but with a different typeface and the integrated umbrella that interacts with the text. This design not only made it a very simple recognizable logo, but it embodied what they what had in mind; portraying the combined businesses.

Shortening the name to just 'Citi' was a very good idea because this makes it a very simple logo to remember and identify. The arch on the 't' is very good as well because it portrays the umbrella of the other companies logo; this demonstrates that they are now one. A suggestion would be to make the blue a bit lighter. That way the blue and the red have the same value and neither of them compete with each other. Lastly would be kerning because a few letters seem a bit too close and not equally spaced. Adjusting the space between the letters would make it uniformed and visual pleasing. 

Just a Simple Shaving Cream

The suggestion for this one would be to change the whole design. Change the colors, pick two different fonts and stick with them, remove the italics, and remove the semi circle that's in the center of the bottle. The whole design isn't very attractive and the red is just to strong. It'll look better by removing the red and yellow and applying a light value of green with a medium intensity. This will bring more attention to the product and would allow people to make a connection to freshness; e.g: the freshness one would get after a shave. Keep the black for sure, the contrast between these two colors will create make the can look striking and grasp the publics eye. For the font, the suggestion is to stick to two or one if possible. Too many fonts create a distraction and doesn't go well with each other. Repetition creates unity, so the less different fonts the better. Maybe a Helvetica or any other san sharifs type face would look better than all those randoms. Lastly would be to resize the the font because this will create a hierarchy between the name of the product and the brand. Having them all equal sizes makes it seem too basic and it doesn't allow people to distinguish between both. Leaving the word "value size" as it is would be good but everything would look better with the suggestions above. 

EDC!

EDC, also known as Electric Daisy Carnival, is one of the largest music festivals founded by Insomniac Events. Its a three day event that holds up to 400,000 people a weekend, which is approximately 134,000 each day. This festival is known for its vast edm genres and for its broad selection of djs. People from all over the States attend this festival, to dance, sing, and coexist with each other under the electric sky.

This logo is one of the most recognizable logos there is in the electronic dance culture. Besides being one of the most known, this is one of the logos that carries the most symbolism. The hooked letters stand for the connection the audience has with each other and how in every event they all come together in one same spot. The daisies with the audio jack as stems symbolize the common love every headliner has for the music. It stands for the purity of their love and how each of them share that with each other. The bright colors on the daisies represent the neon lights and that all the right colors the headliners use to attend the events.

Aesthetically, the design is very well crafted. The way they combined all these symbolisms to create one whole logo was very smart. A suggestion would be to change the font to something more legible. The font goes great with what they're trying to demonstrate, which is a friendly/fun font, but when the letter 'd' connects with the 'c' the 'd' looses its ascender due to the roundness given. With the short ascender it's difficult to distinguish if it's a 'd' or an 'o'. Another thing would be to remove the gradient applied to the letters 'Edc'. It would be best to apply one single color to maintain a color unity, that way the darker shade doesn't blend in with the dark background. Lastly would be to lower the words 'electric daisy carnival' so that the letters 'Edc' have equal space from top to bottom. Lowering just a few centimeters would allow the letters to have more space and it would look less cluttered. Other than that, everything else is great.